White Beauty

The cosmetic company, Pond's, has the below commercial out in India. I watched the commercial three times to make sure I was getting the right message. I determined that I am seeing what this commercial is saying, loud and clear: Dear women of India, if you want to keep your man, you need to be as white as you can be, because white is beautiful. As the commercial says, their product can give you white beauty, in either a pinkish-white glow, or a pale white.

As a person of color this upsets me. Not because I don't think white is beautiful, but because I think all colors are beautiful, and marketing a product that attempts to sell one type of beauty over another is shameful.

1 comment

  1. This is pure ignorance and not beauty! uggghh The nerve of some people.


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