Deal type e-mail lists (Groupon, Living Social, etc) are a new trend that seems to be expanding day by day. I think they're success definitely has something to do with the current economic climate. Getting more for less is appealing now more than ever.
I really like Groupon because it offers the average person luxury
services/items that they either couldn't normally afford, or can't
normally justify spending money on. So far I've gotten self service dog
washing, food at an Indian restaurant and house cleaning services.
Common offers are spa treatments, manicures/pedicures, trips, etc. I enjoy
the ability to do things I might not be able to normally justify doing,
at half the price.
I do wonder how the half-off deal wave is affecting businesses. I'm
sure the hope is that the exposure of the offer will bring new and
lasting customers, but I don't think things really pan out that way.
What has your experience been with deal-of-the-day type websites? How many are you subscribed to?
Haven't tried one yet? Take 2 minutes and sign up to Groupon.